seep

"Al-Dahar," a fragrance that captures the essence of home and the transformative power of scent. Derived from the Arabic word for "The Afternoon," Al-Dahar tells the story of someone who grew up in the Middle East and their deep connection to the scents that define home.

"Seep," a fragrance brand that embodies the idea of scent migration. The dot below the "S" pays homage to the Arabic alphabet, particularly the letter "ب," pronounced as "B." In Arabic, the letter "P" doesn't exist, so any word with "P" is replaced with "B." As a result, "Seep" would be read as "Seeb" (سيب), meaning "to let go" in Arabic. Embrace the journey of scent and the transformative power of letting go and merging with "Seep."