The Archive
Packaging, Branding, 2023.
The main objective has been to craft an incense burner that blends tradition and modern elegance with an ergonomic design. Frama's essence lies in seamlessly combining functionality with timeless beauty, offering a unique sensory experience. With its lightweight construction and capacity to store incense, Frama's incense burner transforms the act of burning scented Bakhoor into a ritual of indulgence, promising serenity and elegance in any space.
Packaging, Branding, Experiential, 2024.
Grove is a seasonal pop-up store concept aimed at supporting pollinator insects. With a mission to combat declining pollinator populations, Grove offers sustainable solutions through innovative packaging. By utilizing biodegradable materials and embedding seeds. Grove blends functionality with compassion, nurturing both plant growth and eco-friendly practices.
Experiential, 2024.
An experiential retail store design elevates Fluance’s brand visibility, engagement, and sales by crafting an immersive experience. By showcasing the brand’s dedication to precision and innovation, it seeks to deepen connections with customers while educating them about its values and superior audio offerings.
Packaging, Branding, 2024.
Proetus is a gaming brand inspired by Greek mythology, offering high-quality PC gaming essentials, empowering gamers with personalized setups, inclusivity, and exceptional product quality for an immersive experience. The goal was to create an engaging unboxing experience for the customer.
Branding, Client: Maggie Shen 2021.
Branding for the artist Maggie Shen's exhibition “_scape” exhibition includes sculpture, performance art, and some interactive art pieces. The idea of the exhibition is to portray how plants and food have traveled around the world with people and become locals in San Diego. The branding will depict both edible and ceramic sculptures by presenting the brand with organic shapes and calm colors.
Packaging, Branding, 2024.
Introducing Ophelia's Hex, the latest extension from Kindred Black, dedicated to providing sustainably made, healthy vitamin gummies. Ophelia's Hex believes in the power of nature to nurture and heal. The vitamin gummies are crafted with the highest quality, ethically sourced ingredients to support your health and well-being.
This motion design piece serves to promote The 100 Best Arabic Posters, a platform dedicated to showcasing the best of the Arabic visual language. It curates and presents the finest and most recent posters from the Arab world, capturing the essence of contemporary Arabic design.
Editorial, 2024.
PIXCO is a collaboration platform for graphic designers. With a research-based approach, PIXCO ensures that every project is guided by thoughtful, strategic thinking, resulting in designs that truly stand out from the crowd. Connect with the community's top designers to gain invaluable insights and learn from their expertise. the user-friendly and intuitive platform is designed to streamline your workflow, allowing people to spend less time in front of the screen and more time bringing their creative visions to life.
Experiential, Branding, 2023.
Arfaj Park Advocacy group has been established to raise awareness of the lack of parks in Kuwait. Creating more parks can help provide the locals with more entertainment and improve the environment in the area. The company believes in the value of natural landmarks where local plants can thrive. And enhance our environment so that other generations can appreciate it.
Branding, 2021.
Baloivi is a brand redefining elegance and functionality with its modular olive oil, balsamic, and vinegar bottle. This sculptural piece serves as a stunning addition to any table, inspired by the timeless aesthetic of mid-century modern design. Crafted with the attention to detail, Baloivi's bottles blend form and function seamlessly, elevating the dining experience with their exquisite presence.
Packaging, Branding, 2022.
Zwara is an art community hub for Middle Eastern artists. Derived from Kuwaiti slang meaning "family gathering," Zwara fosters a close-knit atmosphere where artists support one another. With vibrant colors, we attract a youthful audience. Monthly exhibitions and open gallery events provide local artists a platform to showcase their work and share their stories. Zwara is where creativity thrives in a supportive community.
Branding, Experiential, 2021.
Experiential, Branding, 2021.
Euterpe is a dynamic music app seamlessly integrated with Figma. Named after the Greek Goddess of song and poetry, Euterpe embodies the essence of creativity and expression. Designed with a youthful audience in mind, offering a vibrant and engaging user experience. The app's aesthetic reflects the energetic and colorful world of pop music, with eye-catching visuals and lively animations. Euterpe empowers users to curate their own musical journey with ease and style.
Poet is a captivating pop-up exhibition featuring the renowned poet Lang Leav. As a globally acclaimed New Zealand novelist and poet, Lang Leav's evocative works are characterized by their eloquent rhyme, verse, and prose poetry. Poet brand honors Lang Leav's literary prowess through a curated showcase that intertwines typography and illustrations inspired by her iconic books. Through a series of immersive walls adorned with her poignant poetry, visitors are invited to delve into the depths of Leav's emotional landscapes and lyrical narratives.
Experiential, Branding, 2021.
Introducing "Seep" – a fragrance brand that celebrates the journey of scent migration. Inspired by the Arabic word "سيب" (pronounced "Seeb"), meaning "to let go," Seep embodies release and transformation. The flagship fragrance, "Al-Dahar," evokes the essence of home and nostalgia, capturing the scents of the Middle East. With a nod to Arabic culture, our logo features a dot reminiscent of the letter "ب" (pronounced "B").
Packaging, Branding, 2023.
coming soon
Antix
ANTIX is a sub-brand from Abercrombie & Fitch’s project that seeks to rebuild its brand identity, in-store shopping experience, and online presence with a focus on sustainability, inclusivity, and transparency. The initiative is driven by the goal of appealing to Gen Z consumers who value these qualities, primarily through an overhauled in-store experience featuring accessibility improvements and a more pleasant atmosphere. The brand will also invest in higher-quality clothing materials and ethical sourcing.
Experiential, Branding, 2024.
Astra Keys, a cutting-edge keyboard company specializing in the creation of keyboards, mini keyboards, and other electronics with a futuristic and space-inspired vibe. Their mission is to provide the ultimate typing experience for those demanding both style and function in their tech gadgets.
Packaging, Branding, 2023.
"Well" is a company dedicated to providing clean drinking water to underserved communities across the United States. The solution involves empowering families with personalized water quality information and recommended solutions through a mobile app. Inspired by the concept of a well, the brand identity reflects simplicity and approachability. The logo features a simplified top view of a well with rounded edges, symbolizing our commitment to accessibility and inclusivity.
Branding, Client: Halley Vallardo, 2021.
Ocean & Land, where a combination of different flavors is offered to consumers, bringing memories of vacationing near bodies of water or exploring tropical islands. Our first combination includes Lychee Juice & Seaweed Crackers, providing a tangy, refreshing drink with a quick savory snack. At Ocean & Land, the brand goal or objective is centered around connection and collaboration.
Packaging, Branding, 2023.
"Built & Thrown" A guide to ceramic-themed locations in San Diego. Explore studios, shops, and events with comprehensive booklet. Featuring minimal shapes and vibrant colors, The guide creates a sense of softness and invites you to discover the city's vibrant ceramic community.
Editorial, Branding, 2020.
An iconic poster from Ludwig Hohlwein's early collection, originally created for men's clothing in 1908, was chosen for recreation. Embracing the challenge of modernizing the piece while preserving its historical significance, contemporary clothing styles were carefully integrated, and the depicted vehicle was updated. Despite these modern elements, the original color palette and patterns were retained, maintaining Hohlwein's distinctive style. This reinterpretation aimed to pay tribute to Hohlwein's legacy while infusing it with a fresh, contemporary flair.
Editorial, 2020.
This brochure is an illustration guide on creating an ecosphere, with simple instructions accompanied by visuals and vibrant colors. The brochure was designed with minimal shapes and various shades of pink, blue, and green to evoke a soft and appealing theme, particularly suitable for a younger audience, with pastels deemed fitting for this purpose.
Editorial, 2020.
This redesign was inspired by using “Good & Gather” chocolate powder products and reviewing the user experience and existing die line. My focus was to improve the unboxing experience and provide more branding opportunities, and then use this same logic for a line extension so it can evolve with the brand as it expands. By starting with a die-line examination, my chosen improvement only provided an extra insert while keeping the original box size.
Packaging, Branding, 2023.
“thinkPARALLAX” hosted an art show for the local art students, who participated in the propaganda-style poster contest, that challenged designers to visually represent the SDGs' 17 goals. I chose to represent the topic of sustainable living in cities. One of the poster requirements is that the poster consists of two colors. I kept my design simple by representing what people in the city can do in their apartments to encourage sustainable living.
Poster Size: 13x19 inches.
Editorial, 2021.
A book comprising 64+ pages, the chosen topic was the rise of demand for renewable energy in the Middle East. I discussed the current energy consumption in the region and its impact on the climate. In addition, to inform people of renewable energy development in the Middle East. The book will discuss the impact of oil extraction, the methods used for the process, and the current and future plans for renewable energy in the Middle East.
Editorial, 2023.
coming soon
Ce real
Ce-Real is a vibrant and youthful brand of cereal that brings joy to breakfast tables everywhere. The project focuses on redesigning the cereal box packaging, prioritizing dispensability and product preservation while ensuring affordability in manufacturing. With a colorful and dynamic branding approach, Ce-Real aims to appeal to a young audience while seamlessly blending into any home setting.
Packaging, Branding, 2022.
The Design Brief centered on Penguin Books launching a new series titled 'Famous Couples,' with each book narrating the story of a renowned couple. I selected Nani Peleki and David Kawene from Lilo and Stitch for their supportive and wholesome relationship. Adhering to project constraints, we were limited to three colors without gradient or opacity control: Black, White, and Penguin orange (#F58344). Additionally, the design brief specified representing the couple using items or metaphors rather than illustrating them directly.
Editorial, 2020.
Matin Doré, where luxury meets sunrise. Inspired by the radiant elegance of a golden morning, our fragrance captures the opulence and sophistication of dawn's first light. With its name translating to "Golden Morning" in French, Matin Doré symbolizes the richness and warmth associated with the early hours of the day. Experience the essence of a luxurious sunrise with Matin Doré.
Packaging, Branding, 2024.
The goal was to develop a visual hierarchy in a large poster format while studying typographers and the visual traits of their typefaces. The poster focuses on typographer Paul Renner and the Futura typeface.
Poster Size: 13x19 inches.
Editorial, 2020.
This book has five sections, each containing five different layouts, measuring 8.5 inches x 8.5 inches. In Section One, font weight was the focus, with no ability to change size or rotation. Section Two allowed adjustments in text size but not rotation or color. Section Three expanded on size variations, adding rotation capabilities. Section Four introduced graphic elements alongside text layouts explored in previous sections. Finally, Section Five permitted the use of color and introduced the concept of collage, combining cut paper with digital elements.
Editorial, 2020.
The story revolves around themes of resilience, selflessness, and purpose. Despite its own unfulfilled potential, the protagonist star helps others, embodying resilience and sacrifice. When it encounters the red waste, symbolizing lost potential, its final act of creating a starburst signifies perseverance and redemption in adversity, highlighting the importance of finding purpose amidst sacrifice.
Editorial, 2024.